Behind the Scenes of Paris Hilton’s Latest Campaign for Karl Lagerfeld

The queen of hot is back in a new campaign for Karl Lagerfeld, posing alongside 28-year old British professional handsome and Models.com’s 2025 Model of the Year, Kit Butler.

Kit Butler, Paris Hilton (Matt Easton for Karl Lagerfeld)

Photographed (and filmed) for the first time by Matt Easton, the Fall-Winter 2026 campaign also features the disembodied bust of a Max Headroom-esque avatar of the late Karl Lagerfeld (or NOT-KARL, as the brand has dubbed him) staring out from behind his signature dark sunglasses and asking, “Chic, no?”

“Paris has brought energy, authenticity and a strong sense of individuality to our campaigns over the past two seasons,” says Pier Paolo Righi, CEO of Karl Lagerfeld. “Continuing that relationship while introducing NOT-KARL feels particularly meaningful. As a new member of the brand’s world, he brings wit and irreverence, creating an unexpected dialogue with Paris and giving us new and innovative ways to play with format, storytelling and perspective while remaining true to Karl’s point of view.”

“Continuing the relationship feels incredibly special,” says Paris Hilton. “Every campaign has felt like its own moment, and I love that we keep finding new ways to bring our worlds together. Having NOT-KARL on set made this shoot feel so iconic and just unexpected — it brought such a magical energy. I’m excited for what’s to come next!”

And, of course, no Paris Hilton shoot would be complete without a cameo from one of her adorable little Chihuahuas (check them out in the behind the scenes video below). What is this one’s name, Paris?

Check out more campaign and behind-the-scenes images below.