The New Balmain Army Is Here for Spring/Summer 2018

by Sydney Sadick

Olivier Rousteing went behind the camera this season to photograph Balmain’s new Spring/Summer 2018 ads. This is the second time Rousteing has taken it upon himself to shoot the campaign, following his debut for Fall/Winter 2017.

The campaign was shot at the historic Château de Baronville in France with the help of creative director Pascal Dangin.


This year’s campaign stars—also known as Rousteing’s Balmain Army—includes Alenya Fitzgerald, Valery Kaufman, Tami Williams, Roosmarijn De Kok, Kiko Arai, and Katrin Zakharova.

If you haven’t heard of these Balmain babes before, we picked up on a few things via their Instagram feeds:

Aleyna Fitzgerald loves visiting her beach hometown of Byron Bay:

How happy I am about being home 💛💛💛💛💛💛💛😃😁😁😁😆

A post shared by Aleyna FitzGerald (@aleynafitzgerald) on

Valery Kaufman has a dog:


A post shared by Valery Kaufman (@valerykaufman) on

Roosmarijn De Kok loves starting the week off with a workout:

Starting the week off right 👊🏼👊🏼

A post shared by roos (@roosmarijndekok) on

Kiko Arai is from Japan:

Katrin Zakharova visited NYC for the first time in October:


“My generation’s distinctive spirit, values, and taste are echoed in the rebellious attitude of the Balmain Army, the diversity of our runway and the singular tailoring of the house’s offerings,” said Rousteing in a statement about the campaign. “I wanted to ensure that the same youthful spirit was front and center in each and every final image.”



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