Paging PETA: Today, the Armani Group announced it will discontinue using animal fur for all of its product, as part of an agreement with Fur Free Alliance and The Humane Society of the United States. Customers can bid adieu to genuine fur items beginning with the Fall/Winter 2016 season.
In the past, PETA has given Armani flack for favoring fur in many of its designs. To what do we owe the change of heart? “Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals,” said Giorgio Armani in a statement. “Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”
Added chairman of Fur Free Alliance, Joh Vinding, “Armani’s fur-free announcement makes it clear that designers and consumers can have creative freedom and luxury all without supporting animal cruelty. Mr. Armani has been a trendsetter in the fashion world for decades and this latest announcement is proof that compassion and innovation are the future of fashion.”
Check out the Armani Group’s corporate social responsibility and sustainability policy here.