Aritzia announced photographer Vincent van de Wijngaard as the partner for its Artistic License Program for Fall 2016. The brand teams up with various artists to give them the freedom to show their creative vision by featuring their work on shopping bags—meaning every shopper who makes a purchase at an Aritzia store will carry around the artist’s images. “At Aritzia, we have a deep admiration for art. Through our ongoing Artistic License program, we partner with original and exciting voices, offering novel platforms for their unique creative vision” said Oliver Walsh, CMO of Aritzia. “We decided to work with Vincent as he is both authentic and very much in line with our brand spirit. He ventures all across the world to capture the beauty of ‘caught in the moment.’ We appreciate his unique approach and documentary-esque style.”
The Dutch photographer graduated from The Royal Academy at The Hague and has traveled to over 70 countries to find inspiration from various cultures in places from Ecuador and Peru to Rajasthan and Paris. “I am very excited to partner with Aritzia in support of my personal work as a photographer, and I look forward to my images being shared with a new audience,” said van de Wijngaard. While his work for Aritzia features his personal photography, van de Wijnaard has also shot campaigns for 3.1 Phillip Lim, Christian Dior, and Hermès as well as contributed to publications like Another, Another Man, Dazed, Vogue UK, and Italian Vogue.
Aritzia’s Artistic License Program began 2008 and has since featured the work of photographers like Ryan McGinley, Harley Weir, Kanako Sasaki, Karin Bubas, Heidi Johansen, and Randy P. Martin.