Agent Provocateur is bringing sexy back with its new Fall/Winter 2017 campaign and film directed and shot by music video producer, film director, and photographer Anton Corbijn. The campaign stars mods (also known as hero girls in the clip) Elise Crombez, Magdalena Frackowiak, and Abbie Fowler (the “cloakroom girl”). The casts fashion new lingerie in the UK brand’s new sexy lineup comprised of leather, garter belts, thigh-high fishnets, strappy bras in lace and more, all in a studio in East London, where the three-and-a-half minute film was shot. “I wanted to go back to AP’s roots—music and film has always been part of our DNA and they influence so much of my work and designs,” said Sarah Shotton, creative director of the brand. “To work with Anton [Corbijn] was a dream come true, and although it was a long two-day shoot, it was the most fun and collaborative of my career. The film has a timeless feeling—it has grit and edge, and its core is a femininity that’s born of strength and empowerment.”
Anton Corbijn Lenses Agent Provocateur’s Campaign Video
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