Annie Leibovitz Shoots Liu Bolin, ‘The Invisible Man,’ for Moncler’s Spring/Summer ’17 Campaign

by Kristen Heinzinger

For what might be the first time in fashion history, an invisible model fronts a campaign. That is Chinese artist Liu Bolin, a.k.a. “The Invisible Man,” who stars in Moncler’s Spring/Summer ’17 campaign, shot by Annie Leibovitz. Bolin first gained fame for his self-portraits where he seemingly dissolved into the background. Like Bolin’s portrait series, Moncler’s campaign revolves around “transparency,” showcasing surrealist images of Bolin who, covered in body paint, fades into the backdrops so that only his silhouette is visible. Like the French brand’s campaigns in the past, the idea is about merging nature and urban life. In both shots, Bolin wears Moncler’s Doudoune Legère snowsuit, which was decorated by the artist to mesh with the forest scene (shot in Central Park) and the NYC bookshop. Check out a behind the scenes video to see how it all came together.


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