Alexa Chung’s Lonely Hearts Club took over Bergdorf Goodman’s fifth floor last night to celebrate the line’s U.S. launch. Guests perused the summer collection, complete with dungarees, floral maxis, and eyelet detailed numbers—Chung was decked out in a black pinafore dress from the line, paired with patent leather mules and her signature rocker-chic hair. DJ Alix Brown was on music duty, and spun a few Beatles tunes, naturally, and there to help Chung celebrate were pals Harley-Viera Newton, Coco Baudelle, Anya Ziourova, Brad Walsh, Brianna Lance, and Christian Siriano, among others, who sipped on champs and had fun in the Lonely Hearts Club photo booth. We caught up with Chung about her new collection, The Beatles, shopping, and summer plans!
How does this collection reflect your personal style?
My personal style is probably an offshoot of my general taste. There’s not really one way to separate my personal taste from my personal designs. It’s a tricky thing—I think Isabel Marant probably has a personal style that bleeds into her work. Stella McCartney has a personal style that bleeds into her work. The Rodarte sisters have a personal style that bleeds into their work. Inevitably, it’s an extension of my aesthetic world, but how you style it makes it different.
One of your T-shirts has a picture of George Harrison on it. Is he your favorite Beatle?
He’s one of my favorites! It’s difficult to choose. The illustration [of George] was taken from a larger picture my dad drew of them all. I thought his hair and colors were the best of all of them. George, in particular, is a denim hero of mine—he always wore that Canadian tuxedo look.
If you could raid any of The Beatles’ wardrobes, whose would it be?
George’s! John [Lennon] after he met Yoko. Paul [McCartney] when he did Ram—he used to wear a sheepskin coat. Aran knit sweaters was also a pretty good style highlight for The Beatles.
What’s your favorite Beatles song?
“And I Love Her,” which is on The Help EP. I like the orchestral version without any words [Sings]. “Rubber Sole” is good too.
What’s the best section of Bergdorfs?
I like the shoes section—it’s like a candy store!
Using the collection, how would you style someone for a Hamptons summer event?
What would be refreshing would be to turn up in jeans and a t-shirt. I haven’t spent much time there, but I imagine it’s quite prim and proper and put together. If you want to stand out at a party, show up in jeans and a “screw you” t-shirt, and really cause a fuss!
In light of your collections Lonely Hearts Club single-theme…have you ever played matchmaker?
I did! For one of my best boy mates I went to school with. We were in a pub, and I saw a really pretty girl, and I said, “That’s your girlfriend, she’s a babe.” He went over and asked her out. They’re still together, and it’s been about five years. I didn’t really matchmake them…I was just like, “You’d be an idiot not to get her number—she’s the one.”
Cute! You were recently featured in Love with Ashley Graham and Emily Ratajkowski, shot by Patrick Demarchelier. What was your fave part of that shoot?
Yeah, I got my tits out [Laughs]. It was great. I was working with Charles Jeffrey, who helped us do illustrations for the jacquard Chinese dress that we’ve got here, so it was nice to work with him again. I’m a huge fan of Ashley Graham. I think everything she does is fantastic. And Patrick Demarchelier—not too shabby behind the lens. Those are all quite iconic people. The other women they were shooting that day, like Susan Sarandon and Stephanie Seymour…it was an honor to be included in that gaggle of bad-ass ladies.
How have you been spending your summer?
I’ve been working quite a lot, but I’ve been able to mix work with pleasure. I just went to L.A., and hung out there for a few days. Then I went up to Petaluma and hung out with my friend there. This feels like my holiday! Then I’m back to England.
BY KATIE KANE