Ivanka Trump’s eponymous label isn’t disappearing any time soon. The label is opening its first storefront in NYC this fall, in an unsurprising location: Trump Tower. The store is currently undergoing construction. On the window, a sign reads, “Opening Fall 2017. Until then, shop the collection and read our life hacks and styling suggestions on IvankaTrump.com.”
Ivanka officially stepped down from her fashion line after her dad was elected president, which put her ownership stake into a $50 million trust controlled by her brother and sister-in-law, but she still receives fixed payments from the brand. Though many retailers boycotted the brand in protest, it still garnered a sales increase in 2016 thanks to her increased name recognition.