Mod Lindsay Ellingson is getting right down to business with her beauty brand, Wander Beauty, which is launching at Sephora this October. We caught up with the Victoria’s Secret Angel at Jonathan Simkhai‘s New York Fashion Week show to hear all about it, plus more.
I’m the co-founder and creative director of Wander Beauty. We’re getting ready for our October launch in Sephora, so we’re going to be in-store. It’s very exciting. I’m also still modeling, and I’m very excited to be front row at Jonathan Simkhai. It;s really fun for me to be on the other side of the catwalk.
What’s the most challenging part of being in the beauty biz?
The most challenging part for me is being innovative, and it’s very important for me to be innovative. I’m a big dreamer, I love to come up with brand new ideas, and so concept to creation is the most challenging part. But we get it done, we have great reviews and are doing really well. We’re also on Net-A-Porter.
Have you walked Fashion Week this season?
This is actually the first season in a while that I’ve not walked. I did Sophie Theallet’s show for the last two seasons—she’s a friend of mine and I’m a huge fan of her design—but this year she’s doing something completely different. It’s a surprise even to me! I’m excited to find out.
You’re seat is just a few over from Kylie Jenner.
Yeah…I’ve never met Kylie.
What’s the greatest fad you wish would come back?
I mean I love that the ‘90s have come back. Like what else would I want? But how about bringing sweatpants back all the time? I’m such a California girl.