Chic Report

A Moment With…Alex Navarro, Founder Of Synergy Showroom

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A fixture on the trade show scene, we got a bit of face time with Synergy Showroom owner Alex Navarro. Plus he gives us the low down on what really goes on behind the scenes on the floor.

What’s your showroom’s aesthetic?
Modern and comfortable with a luxe appeal. 

What are your top-selling brands?
Zachary Prell, Bogosse and Fidelity Denim.

Do you have a retailer wish list?
I would like to continue to expand our business with the Forum Group and Shaw Group, as well as begin working with highly-regarded accounts such as Patrick James, Butch Blum, Scoop, & Barneys.

Any funny stories to share about the Tradeshow circuit?
I’ve seen lights go out, air conditioners breakdown, naked models, mob scenes over giveaways, missing samples—everything goes in this business. You have to roll with the punches and not take it too seriously!

What do you love most about this week in Vegas?
It’s the final stage in the season where we see all the hard work start to take shape.

Any trends we should be looking out for?
Sophisticated prints, jacquard, French terry, cashmere blends, clean washes, brushed cottons and twills.

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