Vroom! Valentino is going on a road trip. For the third edition of the “Cash & Rocket on Tour” charity event, creative directors Maria Grazia Chiuri and Pierpaolo Piccioli will be hosting the event, which will feature 70 women from the worlds of fashion, music, cinema, and business. Starting tomorrow, the car tour will begin in Venice’s Piazza San Marco and will make stops in Geneva and Paris before ending in London on June 8th. Chiuri will be driving one of the 35 red sports cars, with Franca Sozzani as her passenger, for the event that will cover the approximately 994 miles on the four day journey. Donations collected along the way will go to support Shine On Sierra Leone, OrphanAid Africa, and Sumbandila, which support African children and their families with health assistance and educational programs. You can follow Chiuri and the rest of the Valentino team along their journey at JustGiving.com. The team that collects the most donations on the tour wins.
But it wouldn’t be an event without some chic Valentino items on offer, non? Valentino will donate 20 percent of the proceeds from the sale of products from the house’s Rouge Absolute Signature capsule collection as well as six other products created specifically by Chiuri and Piccoli. All of the available pieces come in the signature Valentino red like the leather jacket and shorts pictured above (j’adore!) and will be available at Valentino.com and Net-A-Porter.com as well as Valentino boutiques in Paris and London.
