Surf's Up, Tommy Hilfiger Style
Surf’s up! Last night, Tommy Hilfiger celebrated the launch of a limited edition “Surf Shack” capsule collection and collaboration with Art Production Fund at No. 8 in Manhattan. Artists Lola Montes Schnabel, Richard Phillips, Scott Campbell, Gary Simmons, and Raymond Pettibon were all asked to apply their talents to design a limited-edition set of surfboards that were on display at Amy Sacco‘s clubhouse. “The collection represents the Tommy Hilfiger brand’s love of blending East Coast prep with West Coast cool, and I’m honored to have the artists’ surfboards included in the program,” Hilfiger said. “Art plays a significant role in my own design process and I’m always inspired to collaborate with great artistic talent.” The boards will be available for purchase at select Tommy Hilfiger stores and on the Surf Shack bus in North America that kicks off in San Diego in June. Rad.