News

Olivier Rousteing Announces Balmain Collaboration With H&M

By  |  0 Comments

Olivier Rousteing confirmed that Balmain will be collaborating with H&M on an upcoming collection at last night’s Billboard Music Awards in Las Vegas. Rousteing arrived arm-in-arm with mods Jourdan Dunn and Kendall Jenner, both of whom were decked out in the new collection for H&M, to announce the news. The designer had been building anticipation for the new collab to his over one million Instagram followers by giving a shout out to his “new army” of women that will be decked out in the much more affordable Balmain x H&M duds with the hashtag #HMBALMAINNATION.

“I want to talk to my generation − this is my main aim as a designer,” Rousteing told Vogue UK. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.” Balmain’s pair-up with the retailer follows the immensely successful Alexander Wang x H&M collaboration. The collection will debut in H&M stores on November 5th. If Dunn and Jenner’s outfits last night at the Billboard Awards are any indication, be prepared to fight the crowds this fall!

 

Leave a Reply

Your email address will not be published. Required fields are marked *

GET OUR HAUTEST STORIES DELIVERED TO YOUR INBOX
Sign up for our daily newsletter

Get more Fashion news
in your inbox

Subscribe to our mailing list and get the latest in Fashion straight in your inbox.