Nina Dobrev is following in the footsteps of Emma Roberts and Gabrielle Union as Covet Fashion’s newest celeb host. Now through mid-April, app users will be able to get to style the model’s and actress’ avatar for an array of real-world fashion challenges, including movie premieres, dinner parties, and more. “I couldn’t be more excited to partner with Covet Fashion and engage with my fans on a completely new level,” Dobrev said in a statement. “Fashion has always been a big part of my life, both personally and professionally, so it’ll be fun to see how Covet’s community of users style my avatar for everything from dinners with friends to red carpet appearances during style challenges!”
Covet Fashion players can style head-to-toe looks using the latest clothing, shoes, and accessories from brands like BCBGMAXAZRIA, Michael Kors, Rebecca Minkoff, Rachel Zoe, and Calvin Klein. The app is also collaborating with fashion and lifestyle site The Coveteur and Yigal Azrouël for his exclusive New York Fashion Week preview, showcasing the latest collection on the app before it hits the runway.
“Our users have truly enjoyed their experiences with Gabrielle and Emma, so we are thrilled to introduce yet another strong and beautiful woman to our Covet Fashion Celebrity Host Series,” said Blair Ethington, SVP, GM of Covet Fashion. “We are looking forward to providing our community of users the opportunity to engage with Nina’s chic style and fun personality through our interactive style challenges.”
