Net-A-Porter To Sell Eres Products Worldwide
(NEW YORK) Paris-based luxury swimwear, beachwear, and lingerie company Eres is partnering with luxury mega e-tailer Net-A-Porter to make the label available globally. In conjunction with the launch on Net-A-Porter, Eres will expand its offering on the site in July and will include at-home pieces and select cashmere items. Currently, the Chanel-owned brand does not have e-commerce in key markets like the U.S. and Asia, so the partnership will allow the company to reach more customers craving its haute underpinnings and cultishly adored swimsuits.
Eres has a limited number of brick-and-mortar stores in the U.S. currently, with just four locations including Beverly Hills, Palm Beach, East Hampton, and Greenwich, and is currently stocked by a handful of select boutiques. The company doesn’t yet have outposts in Asia, but is hoping the new partnership will bring in new customers from key Asian markets like Hong Kong, Mainland China, Taiwan, and Japan.