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Mytheresa.com Expands with a Shopable Instagram

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Mytheresa.com has recently launched a cool new way to shop featured items from its Instagram feed: a spinoff site called instashop-mytheresa.com, which allows shoppers to click on images from the company’s Instagram and then directs them to the specific item on Mytheresa.com’s main site. And, in case you’re worried that you won’t know which items are shopable, the site has got you covered by incorporating the hashtag #buytheresa as an easy indicator along with specific images.

The site currently features cool-kid items like the Adidas Stan Smith leather sneakers (classic), Valentino rock studs, Miu Miu wallets and a Peter Pilotto gown, to name a few. The fashion retailer plans to expand this social-media initiative even more: On Monday, August 31st, it’s launching another Instagram account, @myt_stylist, where users can share an outfit of their choice from the website’s edit via their own account, and then (of course) buy the outfit.

Instagram just got that much more expensive fun, right?

Sydney Sadick

Sydney is a reporter for The Daily Front Row & founder of the blog Style Solutions NYC. Follow her on Instagram: @stylesolutions

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