Chic Report

More Burch For The Buck

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There are now two more designers bearing the Burch name to keep track of. Pookie Burch and Louisa Burch, Chris Burch‘s daughters from his first marriage, are launching a line called Trademark that’s been in the works for three years. For the big launch, they’re going quite big. The inaugural collection includes a quartet of categories (clothes, shoes, baubles, and bags) amounting to a whopping 105 RTW pieces and over thirty accouterment styles, according to WWD. Plus! Come February, their preppy-with-a-twist wares will be on offer at a shiny new boutique in Soho on Grand Street. Who does what? Older sis Pookie, 29, is the creative director, while Louisa, 24, is tasked with operations. (Pookie is short for Alexandra, in case you’re wondering.) Quite the sister act. Papa Burch must be very proud…

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