Meet the Survivalists: Veronica Miele Beard

by The Daily Front Row
Veronica Miele Beard

Veronica Miele Beard

It’s no small feat to survive and thrive in our beloved but, let’s face it, tumultuous industry. We asked our favorite Front Row-ers how they’ve done it…

VERONICA MIELE BEARD
Co-designer, Veronica Beard

BEEN HERE SINCE: I loved bringing fashion to the trading desk on Wall Street, where I started my career. I did a quick stint in ad sales at Vogue and finally took the deep dive into the industry in 2010 with the launch of Veronica Beard!
BEAUTY MUST-HAVES: I’m constantly applying my Neutrogena tinted lip balm or using Tom Ford’s Lip Color Shine in “bare” over a CoverGirl lip stain.
BREAKFAST: I crave a yogurt parfait with granola and fruit. I also love a hard-boiled egg on the go or if I can actually sit, scrambled egg whites with avocado and cheddar.
BEVERAGE: I will walk through a blizzard to get my Joe’s coffee. I’m a true addict. At about 3 p.m., the Liquiteria bulldozer smoothie (I add blueberries) is like having a liquid PB&J!
VALENTINE’S DAY GAME PLAN: I get the kids special cards and candy for their friends. We usually go to Dylan’s Candy Bar a few weekends in advance. Who doesn’t love getting a secret Valentine in school? As for me, every year, my husband plans a night out and he’s got the best imagination!

 

Find all your “Survivalist” essentials at Target.

 

 

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