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Martha Nelson Promoted to Head of All Media at Yahoo

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NEW YORK, NY - NOVEMBER 13:  Martha Nelson attends the 2012 Women's Media Awards at Guastavino's on November 13, 2012 in New York City.  (Photo by Cindy Ord/Getty Images)

NEW YORK, NY – NOVEMBER 13: Martha Nelson attends the 2012 Women’s Media Awards at Guastavino’s on November 13, 2012 in New York City. (Photo by Cindy Ord/Getty Images)

Yahoo global editor-in-chief Martha Nelson has been appointed to head all media at Yahoo, including video, though her title will remain the same. According to a report from Variety, the promotion–which comes after only a two month tenure–was announced via an internal memo at Yahoo.

Following her surprising exit as editor-in-chief at Time Inc., Nelson landed at Yahoo in August and reported to Kathy Savitt, CMO and head of media. Savitt departed Yahoo in September to join STX Entertainment, leaving a hole in the media strategy department for several weeks. In her new role, Nelson now reports directly to CEO Marissa Mayer.

With Nelson’s appointment in August, Yahoo announced it was rethinking its content strategy, specifically to focus on its targeted digital magazines, including Yahoo Style, Yahoo Travel, Yahoo Tech, and Yahoo Food. As far as video content, Yahoo has recently been amping up its short-form original pieces on the various sites.

Before she was head of editorial at Time Inc., Nelson was the founding editor of InStyle, and was at the helm from 1993 to 2002. She also served as managing editor of People and group editor of style and entertainment group of Time Inc.

Kristen Heinzinger is the Senior Editor of The Daily Front Row/Daily Summer.

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