H&M to Launch New Denim Styles That “Close The Loop”
This September, H&M will introduce 16 new denim styles in stores worldwide and online that are totally earth-friendly. The spread features recycled cottons from textiles collected in the Garment Collecting initiative in H&M stores, which will be available for men, women and kids. “Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,“ says Karl-Johan Persson, CEO of H&M.
The lineup includes three styles of jeans for women, including skinny to distressed ‘girlfriend’ jeans. For men? Think a zip-up denim jacket, two distressed slim leg styles, and a pair of joggers in coated denim. And for the tots, a zip-up hoodie with cute animal ears and jeans sequined at the knee, to name a few. Since 2013, H&M customers worldwide have been able to bring unwanted clothes from any brand into its stores as a part of its Garment Collecting Initiative. Keep your eyes peeled for more news on the initiative.