As Porter rings in year une on newsstands (with a lush Natalia Vodianova cover), the Net-A-Porter glossy’s EIC, Lucy Yeomans, filled us in about the highlights and challenges. Plus! She spills what she’s reading right now…
Congrats on Porter’s first anniversary! What are you proudest of?
Surviving! Working on a global launch has been equally exciting and challenging. I’m definitely proudest of all the incredible women from around the world who have played a part in Porter’s story so far. Also, I have never before worked on a magazine with such an engaged and interesting audience.
The biggest challenge?
Starting with a blank flatplan was fairly scary—I had never worked on a launch before—but also knowing that we needed the editorial to resonate with a global audience. Stories have to be curated and crafted in a different way than at a country-specific title. Then, there was the not-so-small matter of how to make the magazine fully shoppable via the digital edition and mobile app!
What else are you reading these days?
Over Christmas, and I might add just before Juergen Teller’s Céline campaign came out, I had a major Joan Didion phase while on vacation, reading all the books and essays of hers I hadn’t yet read. Magazine-wise, my new obsession is The Atlantic.
