Exclusive! Echo Taps Lo Bosworth for “Change Your Stripes” Campaign
Echo, a household name in the accessories and home products biz since 1923, kicks off a cool new campaign today: #ChangeYourStripes, in partnership with Bloglovin‘s “2015 Best Celebrity Blog Award” winner Lo Bosworth. “I’m thrilled to be working with Echo,” Bosworth told The Daily. “Their scarves have been some of my favorite accent pieces in my wardrobe for years.”
The partnership marks a complete departure from the company’s previous brand initiative, demonstrating Echo’s ongoing evolution and cool shift in branding (from zebra stripes to polka dots) and marketing strategies. With the help of Bosworth, the campaign focuses on the transformative power of accessories and invites customers to simply “change their stripes,” hoping to establish an emotional connection by inviting them to share how they personally relate to the product.
To give a glimpse of Bosworth’s faves, the adorable blonde curated her favorite products from the Fall 2015 range, available on echodesign.com. The partnership will last through the end of the year, and will include a variety of activations, special events, and contents…stay tuned!