Equinox Made Them Do It

by The Daily Front Row

You may have heard of the latest campaign for Equinox (the unofficial gym of fashionettes if there ever was one) that’s stirring up the pot due to a little bum shown. Shot by Robert Wyatt and styled by Simon Robins, the “Equinox Made Me To Do It” tagline is meant to connect the cause and effect of a workout there. The campaign comes with a sexy short vid sure to get you inspired and motivated for Wil Ashley‘s spin class. NSFW if a little bum will get your bum in trouble…

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