Chic Reads: Donna Karan’s Aliza Licht Pens A Book

by Alexandra Ilyashov

Social media savant Aliza Lichtperhaps best known as DknyPRGirl, is spilling her tricks of the trade in her debut book, Leave Your Mark, which will be out come May. A career guide of sorts, the title has a quartet of sections, each with peppy, success-centric names: “Kill It In Your Career,” “Rock Social Media” (of course!), “Creating the Brand of You”, and “Land Your Dream Job”, according to WWD. As for the cover art? Licht, SVP of global communications at Donna Karan International, is quite the red lipstick aficionado, and opted for a classic chic-working-gal visual: a lipstick-kissed coffee cup. Though the book isn’t out for seven months, you can preorder now online at Barnes & Noble and at Amazon’s U.K. site. Licht’s boss weighs in, too, with Donna Karan penning the forward. This seems like prime dog-ear and highlighter-happy material, non?

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