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Calvin Klein Expands Global E-Commerce

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Calvin Klein, Inc. has announced a global expansion of their e-commerce offerings on CalvinKlein.com: Eventually, the brand will deliver direct e-commerce product to over 20 countries by the end of 2016. The selection will be tailored to each individual market while staying consist to the overall look of the brand. CalvinKlein.com’s e-commerce platform has been expanding throughout North America, Europe, and South America and plans to grow across the Asian market.

“This launch is impactful in both its geographic scale and level of customization,” said Steve Shiffman, chief executive officer of Calvin Klein, Inc., in a statement. “It reflects our commitment to reinforce the Calvin Klein brand identity across the globe, while also creating a personalized shopping experience within each individual market.” The brand also plans to tap into their uber popular social media campaign “show yours. #mycalvins”, for which people have been taking sexy selfies in nothing but their Calvin undies. The campaign will be visible across the new e-commerce sites through user-generated photo galleries. So start snapping shots of yourself in those Calvins…

 

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