Chic Report

Boss Debuts Fall 2015 Campaign

By  |  0 Comments

boss 1

Boss‘ Fall 2015 ad campaign shows off artistic director Jason Wu‘s third collection for the German fashion house. Encapsulating a “Berlin attitude” and industrial mood, the campaign features rich textures and bold injections of color that bear the parfait taste of what’s to come post-summer. Mods Clément Chabernaud and Boss campaign alum Edie Campbell front the just-released ads.

boss 2

“There’s an edge about the two of them, which is something that we did not explore as much in the first two campaigns,” Wu said in a statement. “It’s an interesting evolution. Clément has a very masculine look but also possesses a refinement that is extremely modern, while, for me, Edie is the face of this generation. They both bring that refreshing sense of now.”

The duo was shot in an unique and dramatic set constructed from layers of anthracite felt (a coal-like material). Inez van Lamsweerde and Vinoodh Matadin shot the ads, and movement director Stephen Galloway worked on the campaign as well.

 

Sydney Sadick

Sydney is a reporter and contributor for The Daily Front Row and founder of the blog Style Solutions NYC. Follow her on Instagram: @stylesolutions

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

GET OUR HAUTEST STORIES DELIVERED TO YOUR INBOX
Sign up for our daily newsletter