AllSaints Launches A Film Division

by The Daily Front Row

British retailer AllSaints is ready for its 15 minutes of fame, thanks to its very own film division. AllSaints Film will churn out a few projects annually including documentaries about fashion, music, and stylish stuff like that. Moving image installations are also on the cinematic docket for the brand, which occupies the pricier echelons of fast fashion and currently has outposts in 12 countries. First up? A decidedly stateside-centric offering, New Music City, a doc about Nashville, focused on Kings of Leon’s indie record label, Serpents and Snakes. Lights, camera, action!